A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT MY CLIENTS SAY
Dianne and her team did an amazing job for us. We purchased a home and sold a condo with Dianne. Both transactions were handled professionally with attention to every detail. We highly recommend Dianne.

— Laurie T.

WHAT MY CLIENTS SAY
Dianne helped us so much! She kept us on track every step of the way and made the experience easy. She went above and beyond in so many ways and shared in our enthusiasm and joy for buying our new home. We can’t thank Dianne enough.

— Laura C.

WHAT MY CLIENTS SAY
Diane is simply the best in the area. Diane never stops working to make sure you are shown all the properties that fit your budget and needs. As first-time buyers, we had many questions. Diane was available and more than willing to assist. We cannot thank her enough.

— Sean E.

WHAT MY CLIENTS SAY
Dianne is extremely knowledgeable about the business and the area. She helped us figure out what condo to purchase and the best area for us to live in. She is an excellent negotiator and created a smooth transaction. Dianne was calm and measured throughout the process and we enjoyed working with her very much.

— Dawn E.

WHAT MY CLIENTS SAY
Dianne made our home purchase an exciting and positive experience. Her attention to detail and knowledge of the transaction process is outstanding. Closing on a home from a distance is a bit disconcerting, but Dianne put us at ease time and time again, reduced our stress, and never missed a thing. I'd give it more than 5 stars if I could!

— Ramz D.

WHAT MY CLIENTS SAY
I first met and worked with Dianne 6 years ago on the buy side of the waterfront property on Siesta Key. It was the best house-buying experience we ever had. I am working again with Dianne on the listing side, seeking her out due to her incredible negotiation skills, professionalism, attentiveness, positive outcomes, etc. I would highly recommend Dianne as a kind, honest, hard-working, and extremely know...

— Terry P.

WHAT MY CLIENTS SAY
Dianne is a top-notch agent in a class of her own. She was able to get us the house of our dreams, despite incredibly difficult circumstances. We had two houses for sale, both listed by her and under contract! She was able to convince the selling agent and sellers that we were closing as planned so that the sellers were confident with our contract. She interfaced with all parties involved in the most pro...

— Buyer | Seller

WHAT MY CLIENTS SAY
With the highest respect and admiration for Dianne Anderson, I confidently recommend her for your real estate transactions. She has handled numerous homes for us in a wide price range including waterfront homes in various areas. Whether listing or selling, Dianne has the essential abilities to provide professional services including thorough market knowledge, strong negotiation skills, and a keen sense o...

— Pam & Bibb S.

WHAT MY CLIENTS SAY
We had begun researching our purchase using online search engines. Dianne responded immediately to our first e-mail contact and followed this up with several 'phone calls, to fully understand and refine our requirements. After 3 months, we then traveled to Florida to meet with her and view 18 properties over a 2 week period, zeroing in on a clear favorite. She made an offer on our behalf, we received one...

— Peter S.

WHAT MY CLIENTS SAY
Dianne is a pleasure to work with and I cannot recommend her enough. Dianne has been a customer of mine for some time (I own an IT services company) so I had already seen her communicate with her customers and had also seen her operational and organizational skills in action so I had no question as to whom I would choose to provide my real estate professional services. As a professional who lives in the ...

— Buyer

WHAT MY CLIENTS SAY
Dianne is very professional and handled every detail of the sale of my home, which made it very easy for me. I'm very happy I had her as my agent.

— Rodney C.

WHAT MY CLIENTS SAY
Dianne is eager and genuine in her concern with helping her clients. She has helped me in every aspect of real estate from buying, selling and now managing one of my rental properties. She is by far the best I have ever encountered.

— Buyer & Seller

WHAT MY CLIENTS SAY
Diane was wonderful to work with. She's very knowledgeable on the properties in Sarasota. She was always available even with short notice. We really enjoyed our experience with her.

— Ron S.

WHAT MY CLIENTS SAY
Dianne was wonderful to work with, she listened when we talked and showed us houses that fit our needs. Dianne is absolutely professional; she found the house that was perfect for us and in a surprisingly short time.

— David & Missy

WHAT MY CLIENTS SAY
Bought a Single-Family home in 2017 in Sarasota, FL. Dianne is so amazing and helpful, quick to respond, and sincerely keeps her client's best interest at heart. She is a pleasure to work with and goes the extra mile to find your dream home. She gives professional, honest, helpful feedback too, which helps so much with the process. She's the best!

— Julie B.

WHAT MY CLIENTS SAY
We had begun researching our purchase using on-line search engines. Dianne responded immediately to our first e-mail contact and followed this up with several phone calls, to fully understand and refine our requirements. After 3 months, we then travelled to Florida to meet with her and to view 18 properties over a 2-week period, zeroing in on a clear favorite. She made an offer on our behalf, we received...

— Peter S.

WHAT MY CLIENTS SAY
Dianne went above and beyond to find a buyer for our house. She was also instrumental in finding our new house and negotiating the deal quickly at a price we could afford.

— Buyer & Seller

WHAT MY CLIENTS SAY
Dianne is very knowledgeable about the market in Sarasota and surrounding areas. She quickly understood what was important to us in a home and didn't try to sell us on a property not meeting our requirements. She was very responsive to our needs, took the time to get to know us personally, and showed us around Sarasota so we could get to know the area. Finally, she provided excellent guidance during fina...

— Buyer

WHAT MY CLIENTS SAY
We were moving from Michigan to Florida and Dianne was great at working long distance. We came down for a long weekend to find a house and she committed intense time to us during the 3 days we were here. She is wonderful!

— Simon L.

WHAT MY CLIENTS SAY
I was introduced to Dianne through my mortgage company. She is the best thing that happened to me. I was looking for a home in December 2014. The market in our area is very competitive for what I was looking for and my price point. It seemed as if I was never going to find a home. When we would view a home, we would find out an offer was accepted that morning. It became frustrating. Finally, I found it. ...

— Buyer

WHAT MY CLIENTS SAY
Dianne is the consummate professional! She is so very knowledgeable about all things real estate which was amazing but in addition to that, she took the time to really understand what I was looking for and got to know me so that she could find me the perfect home and she did. Dianne's attention to detail is superb and she is incredibly helpful in every aspect of the real estate transaction - she does so ...

— Buyer

WHAT MY CLIENTS SAY
Dianne was wonderful throughout the entire process of buying my first home. She advocated and negotiated for me and helped me step by step from selecting my future home, dealing with mortgage lenders, finally closing the purchase and all of the bumps in the road along the way! She is available day and night and went above and beyond my expectations.

— Nikki H.

WHAT MY CLIENTS SAY
Working with Dianne was great, did not have a lot of time to get to know her or Charles. They listed my condo on Thursday and sold it on Monday afternoon. It was great having the right people, for the right place, working wonders. Thank you so very much. So, it's off to Nashville very soon, again thank you very much.

— Gary & Elzbieta

WHAT MY CLIENTS SAY
I have worked closely with Charles Knowles for the past two years. Charles assisted me in the pursuit of the perfect rental home for me and my family. Charles has gone above and beyond my expectations of a realtor's role in securing a property. Charles was responsive, confident, capable, knowledgeable and courteous to my needs during the entire real estate process. As we move towards purchasing a home in...

— Gianna K.

WHAT MY CLIENTS SAY
Dianne and Charles are very knowledgeable real estate agents and have been in the Sarasota area for years. They advised us of trends in the market, negotiated with the sellers and provided us with great advice along the way. We ended up buying the perfect piece of property for us and truly appreciate the help and insight this team provided. I would recommend them to anyone looking for a Realtor®.

— Ashley

WHAT MY CLIENTS SAY
Dianne is a top notch agent in a class of her own. She was able to get us the house of our dreams, despite incredibly difficult circumstances. We had two houses for sale, both listed by her and under contract! She was able to convince the selling agent and sellers that we were closing as planned so that the sellers were confident with our contract. She interfaced with all parties involved in the most pro...

— Buyer & Seller

WHAT MY CLIENTS SAY
I have had the privilege to work with Dianne Anderson and Charles Knowles to find a rental property. They were very responsive to my needs and have been a great asset to help find properties.

— John D.

WHAT MY CLIENTS SAY
I have known Diane for over 10 years. We have looked at properties together and I know her to be a very tough negotiator. Charles has extensive knowledge about real estate and the business and brings that knowledge to Diane's keen eye for property and her ability to work the best deal.

— Ellie

WHAT MY CLIENTS SAY
The Anderson / Knowles Team is professional, efficient, and strategic in their approach. A real pleasure to work with and I highly recommend her. They are the go-to resource if you want it done right.

— Buyer & Seller

WHAT MY CLIENTS SAY
From our first meeting with Dianne we felt a warm, personal connection. She is extremely knowledgeable about the local Sarasota market. Dianne is honest, caring and I now call her a good friend. In addition she made our purchase process streamlined and stress free!

— Terry P.

WHAT MY CLIENTS SAY
Naturally, my first home buying experience was intimidating at the beginning but with Dianne's tremendous help and effort I soon felt confident and excited about negotiating my first purchase! Dianne recommended to me a broker with vast knowledge and insight in what to expect financially and how best to prepare myself for obtaining a loan. It was helpful to have her experience work for me. She knew well ...

— Buyer

WHAT MY CLIENTS SAY
Ms. Anderson has handled 2 recent purchases I have made in investment properties. These deals survived the difficult purchase process with the Lender/Seller due her knowledge and diligence. Without her expertise these deals may not have gone on to close.

— Buyer

WHAT MY CLIENTS SAY
My decision to look at real estate in Sarasota as a first time potential home buyer was a big step! I immediately called Dianne and told her exactly what I was looking for. It was important to find properties that were within a set criteria. We had such an excellent experience and will work with Dianne for all of our real estate needs. The most important part of the experience was her patience with our d...

— Kelsey A.

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